![]() About Airbnb & Experiencesįounded in 2008, Airbnb disrupted the travel and hospitality sector by empowering millions of users to “unlock and monetize” their spaces through accessible technology. We all took note of their sound strategy and are finally sharing the campaign’s blueprint with you all. And it was all thanks to a captivating campaign that extended across the company’s Instagram feed, IG Story, Story ads, in addition to print, TV and other social media channels. Moving beyond basic accommodation bookings, Airbnb launched curated experiences that begged to be saved, booked, and shared. ![]() Grab our Instagram for Business eBook to take your Instagram game up a notch!Īnd while Airbnb successfully unlocks travel for millions of people around the world, the booking platform continues to break the mould with unique escapes that trigger the wanderlust in us all.īut never has #FOMO been stronger than when Airbnb debuted Experiences in 2016.
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